Taught in the Spring
Course Description:
Institutions, practices, policies, and problems in agricultural input and output marketing.
Learning Objectives:
- An in-depth analysis of selected agricultural industries, including grains, livestock and meats, dairy products, fresh fruits and vegetables, poultry, and wine industries.
- A solid foundation in price analysis through market demand and supply, as well as applied statistical estimation and evaluation.
- The evaluation of market price variation through time.
- An investigation of spatial market relationships, including the role of transportation and logistics, geographic market boundaries and firm location.
- Impacts of advertising, product development and grade differentiation on agricultural marketing.
- Developing market analysis / segmentation skills related to targeting prospective customers.
- Identification of marketing strategies to achieve company/firm goals.
Disability Statement
Students with Disabilities: Reasonable accommodations are available for students with a documented disability. If you have a disability and may need accommodations to fully participate in this class, please visit the Disability Resource Center (DRC). All accommodations MUST be approved through the DRC (Admin Annex Bldg, Room 205). Please stop by or call 509-335-3417 to make an appointment with a disability specialist.